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Coaching Cricket Excellence is a well-known coaching company based in West London, run by Peter Wellings, an ex-Middlesex player, with many years of teaching cricket to children. The company has run a website since the early 2000s, and demonstrates considerable enthusiasm for updating, refreshing it and monitoring its progress.
Whilst doing moderately well in the organic search results within Google and other search engines, Zeitguise quickly realised it could achieve better results. Perhaps the biggest problem Zeitguise encountered with this client's website was the way it was organised. Having been worked on via multiple web agencies, the website lacked a consistent structure and had become complicated and difficult to update.
Although a new design, look and feel was not required at this stage, Zeitguise believed we needed to go back to basics. The site directories and pages were desperately in need of reorganisation and our search engine optimisation skills were needed, meaning advice on keywords, new urls (web addresses), new title tags, and h1, h2 and h3 tags. Zeitguise also advised the company on how it could benefit from using its website as a communications platform.
Following Zeitguise's detailed and thorough consultative process, we started Coaching Cricket Excellence down the Zeitguise website development process .. In a nutshell, this describes a honed, sequential set of tasks which lie at the strength of our company, and why we receive so many recommendations. These tasks involve detailed online competitive analysis, keyword analyses, page planning and naming techniques.
Coaching Cricket Excellence now has a well organised website which is easy to update, while its search engine optimisation has improved dramatically.
The company's courses, where it makes most of its turnover, are now neatly delivered from the following directory:
http://www.coachingcricketexcellence.co.uk/cricket-coaching-courses/
... and urls, directories, title tags, h1, h2 tags and website content make generous use of important keywords, such as coaching, cricket, sports, children, West London, advice, sports injuries etc.
The company now also uses customised email newsletter software to promote its many courses, and we have also installed software enabling Coaching Cricket Excellence to post regular blogs on cricket-related stories. Two practical solutions which have meant less time trying using complex mailshot technology and more time on site content and course development. These and other practical solutions have proved successful in bringing customers back to the website.
As a result, Coaching Cricket Excellence sold more courses in the summer of 2008 than ever before. Zeitguise feels comfortable knowing we have contributed to this client's bottom line.
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