other things
show me...
case studies
Ealing Squash and Fitness, a large squash and health club in the heart of Ealing Broadway, required a third generation website. The health club sector had been getting increasingly competitive in West London, with new clubs opening every month, and existing clubs refurbishing and pricing more aggressively. Ealing Squash and Fitness had seen inquiries via their existing website begin to fall. They called in Zeitguise.
In design terms it was immediately apparent that the site looked dated. If Web 2.0 brought with it enhanced creativity and increasingly intuitive interfaces, the existing duotone site looked dour and tired. Secondly, the website wasn't coded to make best use of search engines' results pages. Our search engine optimisation expertise was immediately applied, meaning advice on keywords, new urls (web addresses), new title tags, and h1, h2 and h3 tags, before we moved to working on designs for a brand new website.
Following Zeitguise's initial consultation, we started Ealing Squash and Fitness on the Zeitguise website development process. The process includes detailed online competitive analysis, keyword analyses, page planning and naming techniques and the development of wireframes - all completed, some with the client, before designers even get to see a brief or proposal. We believe that by applying this robust methodology and by staying true to a brief, it's difficult for a designer to go too far wrong when developing creatives for a website. And, if you'll allow us to blow our own trumpet for a moment, we believe this is the case with Ealing Squash and Fitness' new site.
Ealing Squash and Fitness now has a website which clearly communicates its core messages: an affordable, albeit newly refurbished, state of the art gym and squash club filled with history and tradition, based in the heart of Ealing. The site's urls (website addresses) smoothly incorporate keywords which are important to the club. For example, if we look at the location page, we can see that we have called it:
http://www.ealingsfc.co.uk/ealing/squash-fitness-gym-ealing.shtml
...reveals that we have made full use of important keywords, such as ealing, squash, fitness, gym, as does the page's title tags:
gym ealing, ealing squash & fitness
... and h1 and h2 tags.
It?s still early days, and this article only scratches the surface of what we have done for Ealing Squash and Fitness, and what we plan to do in the future. However, enquiries are up more than five times the levels prior to the launch of the new site... and Zeitguise feels comfortable knowing we have contributed to this client's bottom line.
Return to case studies.