toolbox

Web Development Process Plan

Take a walk through the Zeitguise key steps that will take you from your initial idea to a live site aimed at acquiring and retaining customers:

1. Identify Target Audiences
   With whom do you wish to communicate? Are you targeting a specific audience or appealing to a wider market? We'll help you prioritise the importance of each target audience.
2. Competitor Analysis
   Who is in the market? Which sites appear under specific keywords and search terms? How are they communicating with their audience? How is their SEO working?
3. Key Messages
   Once your narrative is agreed then communications are broken down by target audience
4. Keyword Analysis An analysis of keywords must now be completed, resulting in a list of targeted search terms.
5. Communication Method and Function
   What web functions best fulfil each audience?s communications needs? Well, it helps to know what's available. We'll help you find the best solution, be it CMS-generated web text, email newsletter, forum, blog, events calendar, still images, video, white papers etc.
6. Page Planning and Navigation
   Website sections, sub-sections and navigation to be planned based on the above, with page names being agreed based on navigation & keyword analysis.
7. Wire-Frame Construction
   A wire-frame of each of the different pages to be built reflecting the basic physical layout of each page type.
8. Design
   .pngs or .jpgs for each wire-frame to be designed and produced with strict adherence to the content of each wire-frame, i.e. navigation, email newsletter sign-up forms, rss feeds etc
9. Code and Build
   CSS and SHTML build to be completed for each of the designed wire-frames.
10. Functions and Content
    
11. Testing: Usability and Acceptance